Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.
The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.
This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps
Establish an organizational framework through operations, finance, and leadership
Apply the best methods for creating, leading, and managing your own business
Set up an effective and efficient system for hiring, retaining, and succession planning
Start researching and designing your strategic plan
Describe the essential elements of marketing, sales, and your company brand
Apply financial and accounting terms correctly
Welcome to the course!
Lesson 1 - Type of Businesses
Lesson 2 - The Owner's Role
Lesson 3 - Designing Your Organizational Structure
Lesson 4 - Who is in Charge?
Lesson 5 - Introduction to Operations Management
Lesson 1 - Understanding Financial Terms
Lesson 2 - General Accepted Accounting Principles (GAAP)
Lesson 3 - Key Reports
Lesson 4 - Budgets
Lesson 1 - Your Product
Lesson 2 - Quality Control
Lesson 3 - Building a Corporate Brand
Lesson 4 - Brand Names and Slogans
Lesson 1 - Creating a Visual Identity
Lesson 2 - Types of Visual Identities
Lesson 3 - Market Your Product
Lesson 4 - Consumer and Market Analysis
Lesson 5 - Analyzing the Competition and Yourself
Lesson 6 - Analyzing Distribution Channels
Lesson 1 - Creating a Marketing Plan
Lesson 2 - Leveraging Social Media
Lesson 3 - Selling Your Product
Lesson 1 - Planning for the Future
Lesson 2 - Setting Achievable Goals
Lesson 3 - Goals with SPIRIT
Lesson 1 - Succession Planning 101
Lesson 2 - Ethics 101
Lesson 3 - Developing and Maintaining Relationships
Lesson 1 - Six Essential Steps of Hiring
Lesson 2 - Training Employees for Success
Lesson 3 - Leadership Essentials
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