Course Overview

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply. This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps

Learning Objectives

  • Establish an organizational framework through operations, finance, and leadership

  • Apply the best methods for creating, leading, and managing your own business

  • Set up an effective and efficient system for hiring, retaining, and succession planning

  • Start researching and designing your strategic plan

  • Describe the essential elements of marketing, sales, and your company brand

  • Apply financial and accounting terms correctly

Course curriculum

  • 1

    Welcome to the course!

    • Life Lesson
  • 2

    Module 1

    • Lesson 1 - Type of Businesses
    • Lesson 2 - The Owner's Role
    • Lesson 3 - Designing Your Organizational Structure
    • Lesson 4 - Who is in Charge?
    • Lesson 5 - Introduction to Operations Management
    • Quiz
    • Life Lesson
  • 3

    Module 2

    • Lesson 1 - Understanding Financial Terms
    • Lesson 2 - General Accepted Accounting Principles (GAAP)
    • Lesson 3 - Key Reports
    • Lesson 4 - Budgets
    • Quiz
    • Life Lesson
  • 4

    Module 3

    • Lesson 1 - Your Product
    • Lesson 2 - Quality Control
    • Lesson 3 - Building a Corporate Brand
    • Lesson 4 - Brand Names and Slogans
    • Quiz
    • Life Lesson
  • 5

    Module 4

    • Lesson 1 - Creating a Visual Identity
    • Lesson 2 - Types of Visual Identities
    • Lesson 3 - Market Your Product
    • Lesson 4 - Consumer and Market Analysis
    • Lesson 5 - Analyzing the Competition and Yourself
    • Lesson 6 - Analyzing Distribution Channels
    • Quiz
    • Life Lesson
  • 6

    Module 5

    • Lesson 1 - Creating a Marketing Plan
    • Lesson 2 - Leveraging Social Media
    • Lesson 3 - Selling Your Product
    • Quiz
    • Life Lesson
  • 7

    Module 6

    • Lesson 1 - Planning for the Future
    • Lesson 2 - Setting Achievable Goals
    • Lesson 3 - Goals with SPIRIT
    • Quiz
    • Life Lesson
  • 8

    Module 7

    • Lesson 1 - Succession Planning 101
    • Lesson 2 - Ethics 101
    • Lesson 3 - Developing and Maintaining Relationships
    • Quiz
    • Life Lesson
  • 9

    Module 8

    • Lesson 1 - Six Essential Steps of Hiring
    • Lesson 2 - Training Employees for Success
    • Lesson 3 - Leadership Essentials
    • Quiz
    • How to pitch for that job you want in 30 seconds
  • 10

    Final Quiz

    • Final Quiz
    • Your Graduation speech
  • 11

    Next Steps

    • Congratulations! You made it to the end.
    • Please help us to help others