Course Overview

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Objectives

  • Use your time rather than your money to market your company effectively.

  • Discover how to use low-cost publicity to get your name known.

  • Know how to develop a marketing plan and a marketing campaign.

Course curriculum

  • 1

    Marketing and Sales

    • Lesson 1 - What is Marketing? What is Sales?
    • Lesson 2 - The Marketing World
    • Lesson 3 - Why Research is Important
    • Lesson 4 - Marketing Segmentation, Targeting and Positioning
    • Lesson 5 - Mission Statements
    • Lesson 6 - Strategies for Success
    • Lesson 7 - Developing a Marketing Plan
    • Lesson 8 - Saying No to New Business
    • Lesson 9 - Advertising Myths
    • Lesson 10- Networking Tips
  • 2

    Final Quiz

    • Final Quiz